Successful Marketing Campaign Blog Post

I chose to do Nike's marketing campaign, or I just did it. I did not realize they started it in 1988. The thing I liked about the campaign is that it is relatable to everyone, not just athletes. The message can relate to people going through a rough time or lacking the self-confidence to do something. Just doing it is speaking to those people. The first commercial shows an 80-year-old crossing over the Golden Gate Bridge. If an 80-year-old can cross the Golden Gate Bridge, why can't I get in better shape? Or, even more broadly, why can't I follow my dreams and do what I want to achieve in life? It is relatable to its target audience and to a more general audience, which is very hard to do.
Another reason the campaign was effective is that it can be used in various ways, like commercials and social media. This is good because it is reaching an older and younger audience, and when your campaign can be used in different settings, it is always good to have more eyes seeing your product. Also, just do it short, catchy, and to the point. I remember being in middle school, seeing people say just do it as a joke or seeing a lot of memes of just do it in these ridiculous, over-the-top situations. Which shows how well-known the campaign is. Even if it's not in its intended way, more eyes on your product is never wrong. And when people are in the store, they will remember just doing it and how popular it is. Just do it because it's catchy, and that's why it is all over the place. And it does not take a genius to understand what it means. Those are the reasons that Nike's Just Do It campaign was so successful; there is a reason they have run this marketing campaign since 1988.